3 Terrific Types of Custom Flags

Posted by Alan J. Duro on Jun 9, 2016 9:30:00 AM


3 Types of Different Custom Flags

When it comes to designing a custom flag for your residence or business you have numerous options. At Accent Banner we specialize in finding the best custom solution that works for your needs and budget. To help you better understand the three very different types of custom flags we've put together a post definining the key differences between each style. 


Applique Flags:


 Applique flags are, in our opinion, the highest umass_amherst1.jpg
quality flag option there is. The applique process is a multiple step, high quality way of producing a custom flag that involves layering pieces of fabric on top of one another to form unique patterns, shapes, and even colors. It's highly skilled & labor intensive but it results in a look and finish that is incomprable. The downside from a consumers perspective is that, because of the additional production hours, appliqued flags end up costing more. However the value of an applique flag more than justifies the upfront cost.




Printed Flags:


Printed flags are exactly as they sound. As 10.pngopposed to cutting layers of fabric and layering them on top of each other, as done in applique, printed flags are the result of a high quality printer saturating a single layer of fabric with UV protected inks. High resolution printing quality is one of the primary benefits of printed flags. Printing designs directly from a high resolution graphic file also allow for extremely intricate designs to be achieved. Printed flags are often more cost effective options.




Hybrid Flags:

hybrid flags


Hybrid flags combine the benefits of both applique and printing technology. With a hybrid flag certain components can be appliqued while other components are printed. A flag with a highly intricate logo or gradient but also includes basic text or design elements is a perfect candidate for hybrid flags. The highly intricate design components can be printed while the other components would be appliqued. Doing so results in an aesthetically pleasing and durable high quality product. 







As you  can see each type of custom flag has its benefits and drawbacks. Our job at Accent Banner is to help you decide which method is best suited to your project and budget.  If you're interested in a custom flag we'd invite you to request a custom quote and a member of our staff will be in touch to walk you through the options. 


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Topics: custom flags


The design of a flag refers to the elements of its aesthetics like colors, layout, size, decorations and lighting. The effective combination of these elements results in enticing and captivating clients and consumers in the hopes of higher purchase probability. A brand is an identifiable entity that makes specific and consistent promises of value and results in an overall experience for the consumer. This entity can include names, terms, signs, symbols, designs, shapes, colors or a combination of these elements. elements. A flag may be the first presence of a brand that consumers or clients encounter. The purpose of this flag is to let consumers or clients identify with the products or services of a seller, differentiating them from those of competitors, and thereby provide value to the consumers. Flags have become an integral part of luxury retailing especially in fashion and this is crucial for representing brand identity and meeting the expectations of shoppers. The store is often the first point of real physical contact between consumers and brands.


A brand’s identity is communicated through the store concept with signs, floor layout, product displays etc., creating and harmonizing a brand image that leads to an internal judgement of the brand by consumers. This branding concept highlights the importance of a flag for retail stores. If a consumer sees the flag outside the luxury store and visits the store afterwards, they would expect synchronicity between the image that they already have in their mind based on the flag and what they see and experience in the store. The flag is like the cover of a book and the store is the actual book contents. The story should be in accord with the cover.


A luxury retail or corporate company caters to a niche consumer and advertisements are tailored towards a specific consumer market. The advertisements are a means of communicating the brand’s story, starting from history and development to personality and image, including products and services. For example it is common to find the flags of luxury stores in streets like Bond Street where most of the consumers in full time employment use public transport in and out of central London daily. Luxury brands achieve a strategic objective by hanging their flags where the target consumers commute. Another example could be Newbury St, where consumers regularly commute or work in and around Back Bay area of Boston.


At Accent Banner we provide what luxury retail and corporate companies need by providing customization of flags and banners. We will adapt our services and the custom products we provide to meet your individual requirements. We can tailor the offerings of our company to provide multiple choices and variety in such a way that your company will be able to achieve the brand recognition you are looking for. We understand the need of the market and the recognition and appreciation your brand needs.

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