What Is Vexillology and who are vexillologists?

Posted by Accent Banner on May 14, 2018 9:40:00 AM

What is Vexillology?

Vexillology is the study of history, symbolism, origins, and uses of flags as well as any general interest in flags and what their history, symbolism, and meaning is to the people who live in that specific area of the world. The word vexillology comes from the synthesis of the Greek word vexillum which means "flag" and the Greek suffix -logia which means "study". This makes the world vexillology which means "study of the flags". 

Since this field of study was established there has been various vexillological associations that have popped up around the world. These groups are interested in studying the history, emblems, and flags that have meant so much to many people from various parts of the world. One such vexillological association is the UK's National Flag Charity which is entirely funded by member's subscriptions to the association and is currently the largest membership-based flag organization in the world with members hailing from all 6 inhabited continents. 

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The society's goal is to educate people about the important roles that flags play in societies all around the world. The UK's National Flag Charity was founded on St. George's Day, on the 23rd of April, 1971. The Flag Institute is proud to maintain until this very day that it has the largest national registry of flags established anywhere in the UK both on a national and a regional level. 

Anyone can be a registered member and will receive a quarterly publication called the Flagmaster and are also invited to attend meetings held by the UK's National Flag charity which is held at various locations throughout the UK. The UK's National Flag Charity is also proud to provide vexillological services to HM Government and many other UK organizations as well as others around the world including the United Nations. Our offered services to these organizations include advising on uses of flags, designing new flags, and collecting information about flags that already exist around the world.

For more information on how to become a member of the UK's National Flag Charity or to learn how to use their services please feel free to contact us

 

Topics: design tips, vexillology, flag, military flags, state flags, US Flag Facts, flag and banner manufacturing

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The design of a flag refers to the elements of its aesthetics like colors, layout, size, decorations and lighting. The effective combination of these elements results in enticing and captivating clients and consumers in the hopes of higher purchase probability. A brand is an identifiable entity that makes specific and consistent promises of value and results in an overall experience for the consumer. This entity can include names, terms, signs, symbols, designs, shapes, colors or a combination of these elements. elements. A flag may be the first presence of a brand that consumers or clients encounter. The purpose of this flag is to let consumers or clients identify with the products or services of a seller, differentiating them from those of competitors, and thereby provide value to the consumers. Flags have become an integral part of luxury retailing especially in fashion and this is crucial for representing brand identity and meeting the expectations of shoppers. The store is often the first point of real physical contact between consumers and brands.

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A brand’s identity is communicated through the store concept with signs, floor layout, product displays etc., creating and harmonizing a brand image that leads to an internal judgement of the brand by consumers. This branding concept highlights the importance of a flag for retail stores. If a consumer sees the flag outside the luxury store and visits the store afterwards, they would expect synchronicity between the image that they already have in their mind based on the flag and what they see and experience in the store. The flag is like the cover of a book and the store is the actual book contents. The story should be in accord with the cover.

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A luxury retail or corporate company caters to a niche consumer and advertisements are tailored towards a specific consumer market. The advertisements are a means of communicating the brand’s story, starting from history and development to personality and image, including products and services. For example it is common to find the flags of luxury stores in streets like Bond Street where most of the consumers in full time employment use public transport in and out of central London daily. Luxury brands achieve a strategic objective by hanging their flags where the target consumers commute. Another example could be Newbury St, where consumers regularly commute or work in and around Back Bay area of Boston.

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At Accent Banner we provide what luxury retail and corporate companies need by providing customization of flags and banners. We will adapt our services and the custom products we provide to meet your individual requirements. We can tailor the offerings of our company to provide multiple choices and variety in such a way that your company will be able to achieve the brand recognition you are looking for. We understand the need of the market and the recognition and appreciation your brand needs.

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