3 Golden Rules to Get Attention With a Pole Banner Marketing Campaign
- 1/3 Text and 2/3 Visuals
- Multiple Layouts
- Installation and Removal
A good rule of thumb is to design the banner using only 1/3 of the live area for text and the remaining 2/3 used for images or graphics. They say a picture speaks a thousand words and it’s true! Images tend to capture the attention of passers-by and should always coincide with the message being delivered through the text. Keep the hierarchy of information in mind making the most important information the largest, and the least important information the smallest. You can control how one’s eye moves through the banner by grouping information and having plenty of negative space around each group of text.
Having multiple layouts will be visually interesting and keep your viewers engaged as they pass the series of designs. Making sure to include a high level of contrast between the background and the text is also very attention-grabbing.
Be sure to team up with the right company. Working with an outfit that is capable of printing, sewing, installing/removal, and supplying brackets and hardware is key. Lastly, be sure to choose light poles in a high-trafficked area and that the company you choose to install follows the policies laid out by the local municipalities.
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Want to learn more about Athletic Banners download our free Athletic Banner Guide.
Whether you're an Athletics Director, College or High School Coach, or the person in charge of your school's athletics banners than this guide is for you!
Learn about:
- Different styles of athletics banners
- Design tips to make your banner unique and impactful
- A Gallery of work we've done & More!
What is applique?
Appliqué banners are Accent Banner's signature product. These beautiful, colorful, and unique fabric-on-fabric stitched creations are designed and hand-crafted on-site, with benefit of the finest workmanship in the industry. Each item is individually assembled and stitched by our expert sewing team. This attention to detail results in a quality product that is easily distinguished from its mass-produced competition, and in turn distinguishes your company or organization.
Want to learn more about Applique? Visit our What is applique webpage for more information!
Want to learn more about Gonfalons? Download our free Gonfalon Guide!
Are you looking for a way to provide a touch of class to ceremonies, graduations or other important events? Don't know where to start?
Our free Gonfalon guide will give you an introduction to types, methods and design tips for your graduation/commencement gonfalon banners. We have also added a bonus of gallery-style guide consisting of some real-life gonfalons for you to refer!
This guide will help you decide on:
- Size and shapes
- Finishing options
- Accessories & hardware
