--- title: Three Interesting Ways to Visually Enhance Your Pole Banner Campaign description: If you are wondering where to start with the pole banner designs for your upcoming event, the application of graphic design is vast and versatile. image: https://www.accentbanner.com/hubfs/PB2-1.jpg --- 1 min read # Three Interesting Ways to Visually Enhance Your Pole Banner Campaign [ Accent Banner ](https://www.accentbanner.com/blog/author/accent-banner) : Jul 1, 2020 9:18:22 AM ![Three Interesting Ways to Visually Enhance Your Pole Banner Campaign](https://www.accentbanner.com/hubfs/PB2-1.jpg) If you are wondering where to start with the pole banner designs for your upcoming event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, the facets of the design world are complex. Let these 3 design tips help you through the pits and the peaks of the creative process. Negative Space Negative space is the space in between and around the letters and images included in the layout. The spaces between the letters and images are equally as important as letter height. The human eye works with our brain to see words as shapes. Having enough space around these shapes allows our brains to more quickly identify and understand the word/shape. The United States Sign Council has determined a ratio of 40/60 as a standard sign of legibility; so that means 40% coverage with text or image and 60% of negative space. The negative space around the elements in your layout can creates fluidity in the design and makes it easier for the viewer to read. A cluttered composition has a lower probability of gaining attention or sending the right message Power of Contrast The higher the contrast between the color of text and the background the easier it is to see and read the words. Consider speed limit signs which are typically black text on a white background. Although this may seem a bit boring it is the highest amount of contrast you can have from background to text. The more contrast there is in between text and background the more the text will ‘pop’ off the sign and in turn be more readable, especially when viewed from a distance or while moving. Contrast can influence mood, legibility and make the design stand out. The rule of thumb is if you have a dark colored background then use a light colored font and vice versa. Go Big! Pole banners are often viewed from a distance. The larger the letters the easier they are to read Make sure to create a hierarchy of information for your banner. In other words, the most important information should be the largest and the least important information should be the smallest. The USSC has done extensive research and determined the optimum viewing distance based on every inch of letter height, known as the Legibility Index (Refer Table 1 above). Depending on emphasis and hierarchy one needs to apply scale to type, shapes and compositional features. With scale add additional elements like color and suitable typefaces. ![Three Interesting Ways to Visually Enhance Your Pole Banner Campaign-FINAL SF-01](https://www.accentbanner.com/hs-fs/hubfs/Three%20Interesting%20Ways%20to%20Visually%20Enhance%20Your%20Pole%20Banner%20Campaign-FINAL%20SF-01.jpg?width=2171&name=Three%20Interesting%20Ways%20to%20Visually%20Enhance%20Your%20Pole%20Banner%20Campaign-FINAL%20SF-01.jpg)   - [Tweet](https://twitter.com/share) [![Top 3 Blogs for Event Planners](https://www.accentbanner.com/hubfs/Blog_Post_Pics/logo-EMB.png) ](https://www.accentbanner.com/blog/top-3-blogs-for-event-planners) 2 min read #### [Top 3 Blogs for Event Planners](https://www.accentbanner.com/blog/top-3-blogs-for-event-planners) [Accent Banner](https://www.accentbanner.com/blog/author/accent-banner) : Apr 4, 2017 11:11:00 AM The event planning industry is huge and constantly growing and evolving. No matter where you are in your business, it pays to stay on top of what is... [pole banners](https://www.accentbanner.com/blog/topic/pole-banners) [event planning](https://www.accentbanner.com/blog/topic/event-planning) [banners](https://www.accentbanner.com/blog/topic/banners) [Read More](https://www.accentbanner.com/blog/top-3-blogs-for-event-planners) [![The Difference between Vector and Bitmap Files](https://www.accentbanner.com/hubfs/Bitmap-Versus-Vector.jpg) ](https://www.accentbanner.com/blog/the-difference-between-vector-and-bitmap-files) #### [The Difference between Vector and Bitmap Files](https://www.accentbanner.com/blog/the-difference-between-vector-and-bitmap-files) [Alan J. Duro](https://www.accentbanner.com/blog/author/alan-j-duro) : Sep 27, 2016 7:30:00 AM When considering patterns for your flags and banners, you may consider designing them in either bitmap or vector formats. But you may be wondering... [flags and banners](https://www.accentbanner.com/blog/topic/flags-and-banners) [vector file](https://www.accentbanner.com/blog/topic/vector-file) [bitmap](https://www.accentbanner.com/blog/topic/bitmap) [Read More](https://www.accentbanner.com/blog/the-difference-between-vector-and-bitmap-files) [![Top 3 Places Online to Find Great Applique Designs](https://www.accentbanner.com/hs-fs/hub/140523/file-475089327-jpg/images/Custom_Flags/Custom_Flag_AB-Dragon.jpg) ](https://www.accentbanner.com/blog/top-3-places-online-to-find-great-applique-designs) #### [Top 3 Places Online to Find Great Applique Designs](https://www.accentbanner.com/blog/top-3-places-online-to-find-great-applique-designs) [Alan J. Duro](https://www.accentbanner.com/blog/author/alan-j-duro) : May 12, 2015 12:39:58 PM Finding the right applique designs for your project can make a huge difference between a banner or flag that sizzles and one that falls short of... [applique](https://www.accentbanner.com/blog/topic/applique) [applique designs](https://www.accentbanner.com/blog/topic/applique-designs) [Read More](https://www.accentbanner.com/blog/top-3-places-online-to-find-great-applique-designs) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Accent Banner", "url" : "https://www.accentbanner.com/blog/author/accent-banner" }, "dateModified" : "2020-07-01T13:19:56.184Z", "datePublished" : "2020-07-01T13:18:22.000Z", "headline" : "Three Interesting Ways to Visually Enhance Your Pole Banner Campaign", "image" : [ "https://www.accentbanner.com/hubfs/PB2-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.accentbanner.com/blog/three-interesting-ways-to-visually-enhance-your-pole-banner-campaign", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.accentbanner.com/hs-fs/hub/140523/file-2560462787.png" }, "name" : "Accent Banner, LLC" } } ```