The way you market the events that you plan can make a difference in one that is well attended and one that barely registers as a blip on the social calendar. Indeed, you could even say that ensuring that those events that you are responsible for are well known and encouraging the attendance of the intended audience can help make or break your business. Fortunately, there are a number of innovative ways that you can use to get the word out.
Highly Visible Event Flags
People notice bright and vivid visuals which is why flags for events are so effective. Using event flags as a way of drawing attention to the occasion as well as event banners to direct people to particular areas is both fun and professional. Custom banners allow you to make each one unique to the event or purpose with very little effort.
Utlize Social Media Platforms
There is a reason why platforms such as Facebook, Twitter and Instagram are where many people turn when they want to find out the latest happenings. Make sure your business has an account for all the latest social media platforms and use it to post updates on events that you have upcoming. If the event is something like a fundraiser, be sure to link back to their social media pages as well. This helps generate interest in the event as well as their cause.
Notify the Powers That Be
In almost all cases, your events are not going to happen in a vacuum. The town or city where it is located is likely very interested in knowing the details. They can be a valuable source for connections such as the local newspaper to help publicize the event. Some localities will allow you to use light pole banners as a way of generating interest and excitement.
Use Email Lists
Be sure to include all your current and upcoming events when you send out your email newsletters. Keeping people on your email list informed about your latest happenings and asking them to share with others who might be interested can boost attendance.