Light pole banners have become a staple in the marketing and sign industries. They are a great opportunity to reach the public and make them aware of an event, performance, or sports team. Often sponsors choose to be included on pole banners as they are aware that they reach an audience much larger than their customer lists or even make online marketing which seems to be becoming the modern equivalent of junk mail. Below are a few tips to keep in mind when designing light pole banners. Utilizing these tips will help you get the most out of your design and is sure to make your sponsors very happy with the visibility of their corporate identity.